Saturday, January 7, 2012

Apple Tie-Up With Target Means Mobile Payment?

Apple fans, especially if you’ve got an iOS device or mobile phone, rejoice. Looks like Apple could be coming to a Target store near you. And I’m gonna go out on a limb here and say this. Apple could slow and surly be putting into place the means for users to not only buy Apple gears more easily but could also more easily allow iOS users to buy things with their iTunes accounts.

You’re thinking “dude, what are you smoking” right about now. Here me out. Store within a store for Apple isn’t something new. In fact, it goes all the way back to ancient history: CompUSA. Yeah, like in the 90s. And then we have the Apple stores but Apple kept their little corner in Best Buys as well. But Target is uniquely different. It’s a general consumer retailers – food, consumer goods like clothes and furniture. Yup, Target does sell electronics and to my knowledge, I’ve never seen a Target selling computers before. And this could be an opportunity for Apple. More than that, a while back, it was Starbucks that partnered with Target to test out its mobile payment plan that has now grown to most Starbucks and Target stores. It’s Target’s willingness to strike this kind of deals that has me thinking that maybe Apple could be thinking beyond just places its Macs and iOS devices in general consumer stores. And it could mean that Apple is looking at expanding – oh, say…TV? Furthermore, when you buy Apple gears, apps, or other accessories for pickup in Apple stores, you’re pretty much signing in with your iTunes account for the most part. There is a credit card but it’s about the ease in which it’s done and really blurs the line between what an Apple or iTunes account is. Imagine being able to buy something from Target’s app on your mobile device and picking it up at the store. Awesome, no? Source: Gigaom - Posted using BlogPress from my iPhone

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