Tuesday, October 23, 2012

iPad Mini - Hands On. A Compelling Competitor To the 7" Android Tablets?

Source:  Cult of Mac.

Here are a couple of detailed hands-on with the new iPad mini introduced by Apple today.  I’m sure you’re reading this because you’re in the market for a sub-10 device.  I don’t’ know what to tell you.  You can always expect Apple’s products to be designed well.

At $329, how does this compare with the $199 Android devices like the Kindle, Nexus, and the Nook tablets?  You’ll have to ask yourself some familiar questions about this.  It is worth the premium just to have a bigger screen (35% more real estate than standard 7” tablets), longer battery life, and being locked into Apple’s iOS ecosystem.

You’ll have to decide if this is the route you want to go.  I’m sure Google and Amazon will match Apple with different features and form factors so, again, there is a lot of competition now in the tablet market.

And it’s critical for all of these companies to be able to carve a piece of the tablet pie out for themselves.  The PC market has already begun to shrink and the tablet market will become even more lucrative for the likes of Apple who makes money off selling hardware.

Meanwhile, folks like Google has to make sure they have their presence on the tablets as Apple methodically lock it out over time.  For Google to do that, it has to sell its own tablet in sufficient volume so that its core revenue is protected – selling ads and media.

A lot is at stake this Christmas.  It’ll set the tone for the tablet market for years to come.  No one wants to see Apple dominate it.  Ask the MP3 player guys how that went with the iPod.

Now, here are the hands-on from a couple of pro-Apple sites.  Techcrunch offers a compelling argument for current iOS users and Apple fans but doesn’t say if it’ll be enough to make others jump ship or pony up the extra $130 for the iPad mini.

The Verge has a video, posted here.  I suggest clicking over to see what their readers are saying.

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