Folks, nothing is free. All those services we use online that we're not paying for, even some that we do pay for, are free because we the users are the products. The information that we provide to Facebook, Twitter, and Google are all collected, analyzed, and sold to advertisers.
So, in this case, Facebook was used because users were fed up with sponsored stories that appear using information that users were not aware of. Frankly, as abhorrent as Facebook practices are, folks, they provide a free service that hundreds of millions of users use. Someone has to pay for the electricity.
As it turns out, it's the advertisers. And they need information you provide Facebook to better target you with ads that are relevant to you.
In this latest spat, Facebook only added language that specifically says that as long as you're using its services, for free, they have toe rights to use you and sell you to advertisers without compensation to you. And if you happen to be younger than 18 years old and continue to use Facebook, it meant that a parent or guardian has approved of your actions.