Thursday, July 11, 2024

Perhaps More Evidence Apple Intelligence Is A Long Game As Features May Be Pushed Closer To Middle of 2025

 Source: Clouding Around.

A week ago, I mentioned that I would not be upgrading my iPhone this year to take advantage of Apple Intelligence for a couple of reasons - timing of Apple Intelligence availability and hardware requirements. From the tidbits released this week about Apple Intelligence, it looks like my decision still stands. From the standpoint of the hardware, uses will still need the very best Apple has to offer in order to use Apple Intelligence - the iPhone Pro.

After that, any new iPhone Apple releases should take advantage of what Apple has to offer with its own AI efforts. It makes sense that both Apple and iPhone users who upgrade future proof their devices in what is consider the next step in mobile computing. What is also important is that we will continue to get a glimpse into what Apple will offer.

So far, Apple Intelligence has done only one thing and that is to make Wall Street very happy. 


Since April 19th where Apple bottomed out, The stock has been on a tear. I have a few Apple shares and I'm happy that it might be enough or me to get a new iPhone in 2025 but it just shows that Apple was masterful at creating a frenzy and duplicating Steve Jobs reality distortion field on a global scale. The RDF is still happening apparently. What it will not do is make Apple Intelligence features be available any faster.

For instance, Apple Intelligence enhanced Siri, a feature that I have long sought and wanted Siri to be and more, may not be released until iOS 18.4 (Macrumors, The Verge)! To give everyone an idea of when that might be, iOS 17.4 was released in March of 2024 (Apple Support). It is not far off given how fast time seems to be flying but it is closer to WWDC 2025 than WWDC 2024 when Apple unveiled the brand new updated Siri. When the Siri came out, it was available day one on the iPhone 4. 

Personally, I am fine with Apple taking its time to get AI right and done the Apple way, ease of use, just works, and privacy. However, there are features I really hope would be available  on day one or as soon as possible with the various betas of Apple's platforms over the summer. 

  • Writing Tools
  • Summerization
  • Siri - even with the full release well into 2025, perhaps there could be other improvements that we will see right away. Having better understanding of context in which users make queries would be a start and not have to carefully work questions to get the correct results.
  • Apple Intelligence on the Apple Watch. Apple is bringing Apple Intelligence to the Vision Pro. We know that for sure. So why not on the Apple Watch as well. If any device needs Apple Intelligence, even a lite version of it, it is the Apple Watch. I use Siri on the iPhone and I have used Siri on occasion and most of the time, my range of reaction to it is mild disappointed to frustration. Apple needs to leverage Siri and really integrate it into the apps on the watch. I think that is happen given what Apple has planned. During the WWDC keynote video, there was no mention of Apple Intelligence on the Apple Watch. I believe this is because the only version of the watch that can run Apple Intelligence will be released in a couple of months.
Other than Siri, a more advanced personal assistant feature will also be available but not until 2025. It will be able to anticipate your needs based on the information available to Apple Intelligence. This itself will be one of those features that become richer over the years to one day you realizing how indispensable is has become. When it comes out, it will be all about reminders and that is one of the main job descriptions of an assistant. It will do more than that. It can anticipate what you might need to do or want to do based on what you're doing on your device. Right now, the examples Apple provided including onscreen awareness, personal context, and Siri across different apps.

Is this enough to get you excited? It certainly has Apple investors excited. They can barely contain themselves. I'm excited and cannot wait to use Apple Intelligence on my M2 MacBook Air and, hopefully, on my new Apple Watch Ultra 3 this fall.

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