Social: Apple Needs To Add Google+ To iOS and OS X

I know I am going to get some pushback for this but I think Apple should include Google+ as part of its wider integration with social media and networks. The other day, I talked about the values of "networklets" like Foursquare and Yelp that offer values to users beyond anything that Facebook and even Twitter can hope to achieve at this time (even Twitter has had better success than Facebook).

Well, despite Google claiming Google+ having a couple of hundred million users, not many uses it on a consistent basis as Facebook, Twitter, and networklets. However, Google+ works more like a networklets because it is composed of a variety of subgroups of audience and users that geared towards specific interests. Writers, sports fans, tech pundits who following one another, etc.  Artists often share their latest work. This is why I even use Google+ on a regular basis.

And this reason alone is why Apple needs to include Google+. These subgroups have strong passions for their causes or work. And this fits right into what Apple's users are like. Talented, motivated mobile users that has a lot to share.

I know that what I am suggesting is highly unlikely to come to fruition. There is just too much animosity between Apple and Google at this point over mobile patents. A deal of this kind ole old benefit both companies immensely.

Apple gets another network and a new set of data about its users. A strong Google+ contingent in Apple's work gives a strong counterweight to Facebook.

For Google, well, Google+ will get millions of new users, talented, motivated, and a willingness to open up their pocketbooks.

Could this happen?  Yes.  Not for a while.  For Apple, Google is the main threat than Facebook, Microsoft, or anyone else poses right now. Until the patent war is over and the result is one that Apple can live with, we won't see this happen. Even now, Apple is purging one Google app or service after another from iOS.

We already know what Twitter interface in Android, iOS, and OS X looks like and how it works. It's likely Facebook integration will work in a similar manner.  Should Google+ be added, just imagine being able to update all three or more social networks with just one clip.  Right now, you have to go through different apps and that just is a pain.

Apple Needs To Add Google+ To iOS and OS X

I know I am going to get some pushback for this but I think Apple should include Google+ as part of its wider integration with social media and networks. The other day, I talked about the values of "networklets" like Foursquare and Yelp that offer values to users beyond anything that Facebook and even Twitter can hope to achieve at this time (even Twitter has had better success than Facebook).

Well, despite Google claiming Google+ having a couple of hundred million users, not many uses it on a consistent basis as Facebook, Twitter, and networklets. However, Google+ works more like a networklets because it is composed of a variety of subgroups of audience and users that geared towards specific interests. Writers, sports fans, tech pundits who following one another, etc. Artists often share their latest work. This is why I even use Google+ on a regular basis.

And this reason alone is why Apple needs to include Google+. These subgroups have strong passions for their causes or work. And this fits right into what Apple's users are like. Talented, motivated mobile users that has a lot to share.

I know that what I am suggesting is highly unlikely to come to fruition. There is just too much animosity between Apple and Google at this point over mobile patents. A deal of this kind ole old benefit both companies immensely.

Apple gets another network and a new set of data about its users. A strong Google+ contingent in Apple's work gives a strong counterweight to Facebook.

For Google, well, Google+ will get millions of new users, talented, motivated, and a willingness to open up their pocketbooks.

Could this happen? Yes. Not for a while. For Apple, Google is the main threat than Facebook, Microsoft, or anyone else poses right now. Until the patent war is over and the result is one that Apple can live with, we won't see this happen. Even now, Apple is purging one Google app or service after another from iOS.

Firday Movie: 6 Min of Cloud Atlas Trailer

Source:  Blastr.

It's been a while since I've explained about our Friday Movie post.  See, back when I was still a TA and a research assistant at UCLA, we used to sneak out on Fridays for after movies.  With premiums happening at the time there and like with about ten or so theaters, you get a wide range of selections of movies.

Awesome time.  Obviously, can't do that no more.  However, I've decided to bring this tradition via Friday trailer or shorts.  And this, it's from Cloud Atlas (wiki) starring all time favorite actor, Tom Hank, based on a book by the same title.

It's a series of stories that are intertwined and about how it affects. According to Wikipedia, the plot for the novel "...consists of six nested stories that take the reader from the remote South Pacific in the nineteenth century to a distant, post-apocalyptic future. Each tale is revealed to be a story that is read (or observed) by the main character in the next. All stories but the last are interrupted at some moment, and after the sixth story concludes at the center of the book, the novel "goes back" in time, "closing" each story as the book progresses in terms of pages but regresses in terms of the historical period in which the action takes place. Eventually, readers end where they started, with Adam Ewing in the Pacific Ocean, circa 1850."

I think it's one of things where you have to read the book too, which I am considering doing this weekend.  Well, enjoy the movie below!

Cloud Atlas - Trailer / Bande-Annonce 6 Minutes... by Lyricis

Looking forward to the movie in October!

Social: "Networklets" Purposes and Recommendations Are Better Than Ads

When Facebook bought Instagram for like a gazillion dollars, you have to ask why.  I know all the talks out there about how it was a threat to Facebook and Mark Zuckerberg just kinda bought them out because he somehow knew that it would be a huge benefit to Facebook in the long run.  I don't buy it.

Instragram was a threat but it's other social networklets (a term I should trademark me thinks) like Foursquare, Yelp, and others that have their own social networks, albeit not as big as Facebook but big enough to be a threat.  And, furthermore, these networklets are much more useful than Facebook alone.

Clearly, Foursquare has figured out just how it wants to monetize the network of eighty or so million users via businesses paying to show up as recommendations.  Its intrusiveness is the key to winning users over and provides a more measurable tool for Foursquare and its partners on the effectiveness of the campaign.

More about Yelp and Path and what they bring to mobile users.

Apple Buys Fingerprint Company - Question is Why

Source:  Marketwatch.

Woke up this morning to this incredible surprise:  Apple bought a company that specializes in making sensors for fingerprint authentication.  You're like what?  I'm still "like what?".

The company is called unsexily Authentec and was acquired for $356 million in cash.  

And yeah, after reading a couple of posts in this, I know this is related to security obviously.  For mobile?  Definitely.  It'll be interesting to see how Apple plans in integrating this with the iPhone and iPad which both have a wide enterprise adoption.

AllThingsD speculated that there could be something in the works that Apple wants exclusively for itself. This would be my guess as well.  Otherwise, there would not be a need for Apple to also acquire rights to certain patents and such.

Reuters goes one step further and figures this could have something to do with mobile payment.  It figures that even with a year or so lead in mobile payment, Google has not been able to get users to adopt its payment system en mass.  By providing additional security measures in its iOS devices, Apple could leap ahead by providing users with a peace of mind that their payment information is less likely to be intercepted.

Whatever the reason, security is the biggest threat going forward in any new mobile features or devices and the one company that can provide the greatest amount of it for its users would likely have an edge in the market - be it for real or for bragging rights.

It'll be interesting to see what Apple does as far as AuthenTec's other deals and if they'll continue to supply Apple's competitors with chips and software.

Movie: Dark Knight Rises And It’ll Be Fans Who Makes Sure It Stays There

Source: Blastr.

The “last” of the Batman trilogy, The Dark Knight Rises, has been opened just a week ago (amidst the Colorado shooting tragedy) and fans are clamoring for more (I haven’t seen the movie yet but looking forward to it this Saturday!).  And it could be a while before Warner Brothers and its partners get their act together and figure out where they wanna go.

Hopefully, gone are those bat-nipples and may they never made a return.  Having said that, don’t worry.  I’m sure WB will continue to feed our insatiable appetite for all things Batman.  And if that’s not enough, maybe fans will get in on the act.

Take for instance, this Nightwing take by a fan.

How fraking cool is this?!  I love what’s happening and what’s sure to happen.  Technology, a few clips here and there, some ingenious costumers and how-budget effects, and you have more materials for Batverse.

Okay, you creative fans out there, give me more of this!

Mobile: Upcoming Apple-Samsung Court Case Will Be Felt Beyond the Mobile Market, Could Have Far Reaching Effects On Other Industries As Well

Big news in the mobile struggle this week between Google and Samsung versus Apple isn’t which company sold what or release new products – although Nexus Q selling out at $300 is awesomely impressive (one has to wonder how many Google actually stocked initially).  It’s what happened in the courts and this could have far reaching ramifications in the next year or two.

First, a judge ordered a really prejudicial jury instruction in an Apple versus Samsung court case going to trial.  It stated that Samsung destroyed some e-mail (evidence) and that the jury has to assume the destruction of this evidence that could have helped Apple prove its case against Samsung. Oh, and Apple is asking for $2.5 billion in damages.  Not a big deal for Samsung's money printing machine but still, it's about pride, you know? (WSJ, TheDroidGuy)

Second, in a brief filed by Apple, which is very damning, it stated that even Google thought Samsung’s products were too close in resembling Apple products like the iPhone. The thing is that Samsung's counterclaims against Apple kinda don't have relevance in the case.  Essentially, Samsung was saying that if not for its technology, the iPhone would not exist.  The same can be said of anything that Samsung makes too. If not for other tech, it would not be able to make chips, HDTV, frigs, etc.  (CNet, AllThingsD)

Obviously, we’ll have to see how it plays out in the courts, not the court of public opinion.  One has to wonder just where this leads.  Already, tech pundits and bloggers that favor one camp or another have jokingly (or not) stated that the design of the Galaxy S III was designed by lawyers.

Obviously, Samsung denied it.  Personally, I was underwhelmed by the design (but I do consider the Galaxy S III is the best mobile device on the market right now, iPhone 4S is dated by now).  As far as design on the Android side, the Galaxy Nexus is second to none.

Having said that, sales of the GS3 hasn’t suffered at all.  The ball really in Apple’s court next.  It’s next iPhone has not blow people away and it has to prove its case convincingly.

No matter who wins or loses, the trial and the eventual verdict will have wide-reaching effects on not just mobile but also other industries where patents and designs play a big part.