Mobile War For Google Is About Search; For Apple, It's Just One Small Battle
Interesting note here about mobile search. By 2016, a majority of searches will take place on mobile devices, specifically, wirless over smartphones. AllthingsD suggests that a Bernstein report excluded tablets. Had that been included, we may well see search on mobile, including smartphones, tablets, and devices like the iPod touch, move ahead of traditional desktop searches even before that. Perhaps by 2014 or 2015 at the latest. ATD goes on to suggest this is what Apple and Google is fight over. I think its only one aspect of the larger mobile war. After all, the mobile market isn’t just about searches. Rather, searches will become only a small part of the growing and ever-changing mobile experience. Even app uses will continue to evolve. Rather than replacing Google with Bing or even something else, Apple will do what it does – and no one really knows what that is. Siri would be my guess. Apple and Google used to be good fr...