Microsoft Needs To Continue To Invest In Surface, If Not For Its Own Fate, But To Put Competitive Pressure on Chomebook and Apple

I know that many folks are very happy over the near $1 billion charge that Microsoft took out on the dismal sales of Surface tablets. I reckon it's for both the RT and Intel versions. However, Microsoft, successful or not (Xbox is a success while we can get into many of its other failures like Zune), has never been known to go to bat once and leave the game entirely.

It spent years on Zune and ended with an utter failure that decimated not only its own effort in the portable and streaming music industry but those of its partners as well. Xbox is a bit more successful and I think it's beginning to eek out a bit of profit even though the console market could be in trouble. For argument's sake, let's call this a success.

Either way, Microsoft didn't put one out product, see it fail, and walk away entirely. Even with Kin, which lasted only months, Microsoft is back now with Windows Phone with increasing success.

So, while Surface sales have not caught on like many in Redmond and Microsoft fans hope (I like to consider myself one of them. I have a Nokia Windows Phone), I also believe that Microsoft has learn from the market, which it usually do, and will make changes to the next generation hardware and put on a new marketing push later this year.


And maybe Microsoft will lose another billion between 2013-2014 but it is essential that it fight, bite, and scratch its way to relevance in the tablet market which most believe is the future of computing.

It's essential because we not only need Microsoft's vision for the future of computing, it also serves as a competitive force that Apple and Samsung cannot ignore. On top of that, because Microsoft has both an ARM and Intel version of the Surface, the future generations of tablets will continue to put pressure on the growing Chromebook market as well as Intel-based tablets.

It's likely that Apple will release its own OS X Intel Mac that is a hybrid between a laptop and a tablet (I'll explain why later).

For now, I'm taking a way and see attitude towards the Surface even thought one can be had for $350. I'm waiting to see what improvements Microsoft will make for Surface 2 before I decide.

For Microsoft, it doesn't have a choice even if it doesn't want to serve the market. It has to serve itself if it doesn't want to become irrelevant in the future of mobile computing. Already, Windows 8 adoption and sales have dropped due to a drop in global demand for PCs as tablets continue to grow wildly. Eventually, it could get to the point when even Microsoft's core businesses like Office gets affected as people realize they can live without it.


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iPad Battery Life: Apple Has To Increase It To 15+ Hours Now That Macbook Air Can Do 12 Hours

I totally enjoy the fact that my iPad has long battery life and I appreciate the ability to go through a couple of days or more without worry about having to charge it. Still, one can't get enough of hours as far as battery life goes. My ideal battery life for a mobile device, be it a phone or tablet, is a week.

Obviously, we are years if not a decade away from that realization. For now, I believe Apple has to increase the battery life on the iPad further. For three generations now, the iPad has been stuck at 10 hours. It's time that we see Apple increase that by 50% to 15 hours of battery life. There are a couple of reasons why the 2013 iPads slated to be introduced this fall has to have increased battery life.

One, like I said, it's been three years since the original iPad and we're still at 10 hours. The ability to have a nearly day-long battery for a mobile device has changed how we have become a mobile society. The ubiquity of the iPad cannot be understated. And that's all possible because of the 10 hour battery life.

If the iPad has only 5 to 7 hours, believe me when I said this and I'm sure you'll agree, a lot less folks would be carry it around as a laptop replacement.

Increasing the iPad's battery life now from 10 to 15 hours would elevate the iPad to another whole new level. This feature alone could propel Apple's fastest growing device to another level and further revolutionize how the modern society compute on the go.

The second reason is the new 2013 Macbook Air line and its incredible battery life. In the latest update, Apple has increased the Air's battery life a mind-blowing 12 HOURS for the 13" Air and 9 HOURS for the 11" Air. That is up from 7 hours and 5 hours respectively from the previous versions. Until the introduction of the 2013, the iPad was still the king when it comes to pure battery life. Now, it has been upstaged and given the increasing importance of the iPad for Apple and in the lives of mobile warriors, it's important that Apple remind the market that the iPad is the future of computing by increasing the battery life further (I'm sure Apple will add new features to the next iPad beyond just battery life).

And we do know that at some point, Apple will increase the battery life of the iPad, even the iPhone. But the increase in battery life has to be a bold statement. Increasing the next iPad's battery life from 10 hours to 15 hours would be a very bold statement. increase it from 10 to 12 hours is nice but will not have anywhere near the same impact.

And this is why I'm hoping that while there will be a new iPad mini like design for the regular iPad, Apple's need to make the iPad lighter and thinner won't come at the sacrifice of the ability to increase battery life. I love my iPhone 5 and if there is one major complaint I have with it: Apple made it thinner and lighter but Apple could have added more bulk and weight with a bigger battery.

Put these two reasons together, Apple would have some even better to knock over its competitors. It's hard pressed that Android or Windows RT tablets even have 10 hours of battery life even today. A fifteen hour long iPad would further solidify iPad's place as the most used and recognized device while it continues to decimate the PC market.


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Attempted Hack Made Apple Take Down Its Developer Site For An Overhaul

This is a statement from a email Apple sent out regarding their prolonged downtime of its developer site. Apparently, it redid its site and database, and beefed up its security after an attempted hack to access encrypted information.

Here is Apple's statement:


Last Thursday, an intruder attempted to secure personal information of our registered developers from our developer website. Sensitive personal information was encrypted and cannot be accessed, however, we have not been able to rule out the possibility that some developers’ names, mailing addresses, and/or email addresses may have been accessed. In the spirit of transparency, we want to inform you of the issue. We took the site down immediately on Thursday and have been working around the clock since then.

In order to prevent a security threat like this from happening again, we’re completely overhauling our developer systems, updating our server software, and rebuilding our entire database. We apologize for the significant inconvenience that our downtime has caused you and we expect to have the developer website up again soon.


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Blackberry Sends Flagship Z10 Down To $0

Source: Phone Arena

Thing have really gotten bad for Blackberry. I'm the hopeful optimistic type so when I don't say this lightly. But I'm about to call it for Blackberry.

It's over. I'm am sorry to say. I can't see Blackberry pulling a super magical rabbit out of a hat. At this point, it doesn't been have a hat to pull anything out of.




There is a very, very slimmer of chance things can improve. Its Q10, a form factor that most Blackberry fans and most business users are familiar due to its physical keyboard, maybe stave off any Android and iPhone assault this fall and winter a bit.

Even then, it's only a temporary measure at best. It's unlike Blackberry has what it takes to move beyond 2014 as an independent concern.

Even now, Blackberry is having trouble keeping its head above water in its fight against Windows Phone for third place in the mobile market. Once a while back, Blackberry could rely on third world markets to gain in these markets but that is now largely Android's domain.

And with the high end of the market dominated by Apple and Samsung, things in the middle could get worse for Blackberry if the unicorn $300-400 iPhone becomes real.

Maybe when I see a price drop for the Q10, I'll pick one up. Who knows? It may be the last modern Blackberry with a keyboard from the Waterloo company.


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Macbook Air With Retina Display: At Least A Year Away, Battery Life More Important Anyway

We all know that Apple refreshed the new line of Macbook Airs for 2013 at Monday's WWDC keynote with amazing new processors along with much needed longer battery life.  The 11" Air battery life will go up to 9 hours while the 13" version will get up to 12 hours.

However, we didn't get everything we wanted.  At least, I did.  That's Retina Display on the 11", or, for that matter, the 13".  Sure, we know that the integrated processor that comes with Intel CPU, while much improved, still are no where near the point where Apple is comfortable adding a Retina Display which would require more processing power while maintaining this level of battery life.

However, there is one other reason.  Retina Display yield.  According to Macdailynews, Sharp has down off  11.6" displays with 2,560×1,440.  That is about double what we have now with the 11" Air resolution at .  Even if Apple wanted to sacrifice some battery life for the sake of adding a Retina Display now, Sharp will not be able to satisfy Apple's demand.

So, I have to agree with Apple on this front.  I think battery life is more important than anything when it comes to mobile.  Even for the iPhone and iPad.  For any mobile device.

So, a Macbook Air with Retina Display is at least a year away.  Awesome display and long battery life?  Worth the wait if you can.

WWDC Keynote Notes: Excitement and Optimism about iOS and OS X But Key Questions Remain

Apple's WWDC keynote by Tim Cook and a few of  his executives is over with.  It was a big event.  I would call it a success only in the sense that Apple held serve: it shows it can innovate in some areas and keep updating OS X and iOS where there have been some shortcomings.

We're still waiting to see if the folks there can get more some unique details about today's event because I do have a few questions about them.  For instance, with OS X Mavericks, which current Macs in the wild will be supported.  I've got a late-2010 11" Macbook Air and I'm hoping I'll get some love.  And if so, which features will be availabe?

And while we learn today that iOS 7 will support up to iPhone 4, what features will be available to iPhone 4 and 4S users?  For instance, with iOS 6 last year, iPhone 4 users did not get live navigation or panorama feature in the camera app.  So, what features will be missing from iOS 7 for iPhone 4/4S?  And for that matter what about iPhone 5 users?

Then there is a few notes I like to add based on what I saw.

• For iOS, no talk about Maps and what improvements there is going to be.  No talk about Passbook features or partners.  No mobile payment.  The optimist in me want to think that Apple will be holding back some features including the above mentioned for the actual iPhone launch event this fall.
• For OS X Mavericks, where is Siri?  And what of the iOS design changes for OS X?  And again, which Macs will be supported?
• And where are the Macbook Pro updates?  

WWDC: Naming Next OS X And Pics

Okay, I don't have pics but 9to5Mac has a few of them as Apple start putting up banners for their WWDC event next week.  And while every new iOS and OS X release is very important, this one stands out because of the pressure put upon Apple, Tim Cook in particular, by an out of control media and pundits with agendas (some are as benign as click-baiting).

So, visit the site if you want to try to play armchair detective and discern from the details on the banners what Apple will have in store for us next week.

However, I do want to mention one thing about OS X.  I've seen a few posts and listened to a couple of podcasts about which feline will Apple bestow upon by naming the next OS X version, 10.9, after.

I think "Sabertooth" is rather awesome.  However, I think it's time for Tim Cook to change that and it's a grand opportunity.  It'll take Apple further away from the Steve Jobs era however symbolic it is.  It could also signal a dramatic shift in the iconic OS away from PC and perhaps one day towards more of a PC-tablet hybrid for the Mac, assuming that's where Apple is headed.

After all, iOS already uses the core of OS X and a hybridization isn't out of the question.

This is why I think WWDC 2013 is a grand opportunity for Apple to change the naming scheme for OS X.  Let's not forget that while we have yet to see anything new from Apple in terms of product refresh or totally new products, all future products from Apple will in some way be affected by the coming OS updates.